Le Coq Sportif reached an agreement to supply apparel for the French Olympic and Paralympic team for the Paris 2024 Games.
In an agreement with French National Olympic and Sports Committee (CNOSF) and French Paralympic and Sports Committee (CPSF), Le Coq Sportif has acquired the right to provide the kits for France’s 32 Olympic federations (28 already confirmed along with four potential additional sports) and 22 Paralympic federations for competitions at the Paris 2024 Games.
Paris 2024 has also awarded the “Representation” package to Le Coq Sportif. This package includes all the apparel worn by the French Olympic and Paralympic team in the Athletes’ Village and during the official and medal ceremonies. It covers the period from 2021 to 2024 (inclusive) for all the events organized under the patronage of the IOC and IPC, such as the Beijing 2022 Olympic and Paralympic Winter Games or the Dakar 2022 Youth Olympic Games.
This package also includes apparel for Paris 2024 staff for 2020-2024 (inclusive) and officials for the Paris 2024 Games.
“With Le Coq Sportif, we have chosen a longstanding partner of French sport. Le Coq Sportif is a brand that has been supporting our major sporting events for over 100 years and shares a beautiful history with our Olympic values. Back in 1924, for the Paris Games, Le Coq Sportif was already the equipment supplier for the French delegation! We are particularly delighted to be able to work alongside Le Coq Sportif for the next four years. In line with Paris 2024, it is a brand with strong commitments to sustainable and inclusive sport, it has chosen to have deep local roots in France, and it contributes to a strong industrial and social legacy,” said Denis Masseglia, CNOSF.
President, and Marie-Amélie Le Fur, CPSF President, said, “We are delighted that Paris 2024 is offering the federations a ‘bespoke’ model, allowing those that wish to do so to develop their participation in the Games with their equipment suppliers, while enabling others to continue benefiting from a solidarity program in line with that put in place by the CNOSF since 2013.”
Le Coq Sportif, based in France, had supplied France’s Olympic team between 1912 and 1972.
Adidas supplied the kit for the French teams from the Montreal 1976 summer Olympics until London 2012, according to sportsbusiness.com. However, the CNOSF then moved to allow each national sports federation to sign its own agreements with kit suppliers. At this year’s Tokyo 2020 games, Asics will supply uniforms for the French athletics team, Jordan brand will be the supplier to the basketball team and Mizuno is manufacturing the judo team’s kit.
Photo courtesy Le Coq Sportif