LaserMax announces the appointment of Celia Crane as their new director of marketing.  Crane previously held the position of LaserMax public relations and social media manager.

Crane will be responsible for development of the company’s overall marketing strategy. She will oversee national advertising campaigns, public relations initiatives, content development activities and all other marketing programs. She will also be actively involved in product life cycle management, market research programs and sales channel activities.

“We are thrilled to have Celia leading LaserMax’s marketing efforts,” said Chief Executive Officer of LaserMax Susan Houde- Walter, “I am confident that her enthusiasm, keen insights and breadth of industry experience will prove instrumental in achieving our next level of success.”