Lady Foot Locker is teaming up with Rock My Run, a music service for runners, to bring Rock My Runs running DJ mixes to Lady Foot Locker's customers. Members of the Lady Foot Locker VIP program and customers who make in-store purchases nationwide will be eligible to receive complimentary credits for promotional running and workout mixes from Rock My Run.
Lady Foot Locker VIP program members and customers who make in-store purchases will be able to choose from a variety of Running DJ mixes designed specifically for runners. Customers can be a part of the VIP program by going to ladyfootlocker.com/myvip. By becoming a VIP member, customers can receive the latest information on products and exclusive VIP offers. The mixes available from Rock My Run are cross-genre, including hip-hop, rock, 80s, country, pop and house and vary in length and tempo.
“Lady Foot Locker will provide active women across the U.S. with access to our running music mixes,” said Adam Riggs-Zeigen, co-founder of Rock My Run. “We've found that runners stay more motivated when listening to DJ mixes, because they are designed especially for how a runner exercises.”
“Lady Foot Locker is the destination for women who want to seize the day – live, work and play to the max and look good doing it. With Rock My Run, we are now able to provide a soundtrack to accompany the fitness apparel and footwear we provide,” says Kirta Carroll, director of marketing brand at Lady Foot Locker. “The tracks are a fun way to inspire women, whether they are serious runners or just getting in shape. The best part is that the songs are continuous, so you feel like you're at your own private dance club while you're on the trail or treadmill.”
Lady Foot Locker has 415 stores are located in the United States, Puerto Rico, the U.S. Virgin Islands, and Guam, and have an average of 1,300 selling square feet.