Lacrosse Unlimited announced the continued expansion of the institutional sales and production team with the addition of Kevin Simmons and Rob Rochford in sales and Mitch Mendel in production.
Simmons comes to Lacrosse Unlimited after six years with Maverik Lacrosse where he served as sports marketing manager. Simmons joins the team as director of institutional sales.
Rochford brings with him nine years of experience in institutional sales, e-commerce, and webstore design, having previously worked at several smaller companies in the industry. He joins Lacrosse Unlimited as team store director of institution sales and will be tasked with drawing from his experience to continue to grow its customer base and create strategic solutions to its current team webstore offerings.
Simmons and Rochford will report to Sean Haggerty, EVP of institutional sales and will play a key role in the ongoing expansion of Lacrosse Unlimited institutional and team sales efforts.
“We are excited to have Kevin and Rob join our team and leverage their deep industry knowledge, relationships, and skillset to continue our expansion into the marketplace,” said Haggerty. “In addition, being former collegiate athletes and current coaches, Rochford and Simmons bring a unique understanding of customer expectations, which combined with their capabilities, will serve our expansive and growing customer base well.”
Mendel joins Lacrosse Unlimited after growing his own print and embellishment company for the past 10 years. Mendel brings technical industry knowledge, combined with an understanding of customer expectations and a sense of urgency that will benefit Lacrosse Unlimited’s production team. As the head of production, Mendel will be immediately tasked with improving quality while decreasing turnaround times.
Mendel will report to Sean Haggerty and work closely with his team to streamline and improve all aspects of the order management and production process.
“We couldn’t be happier how we’ve been able to add three consummate professionals to our Intuitional effort. Kevin, Rob, and Mitch each personify the values that have come to define Lacrosse Unlimited and I am looking forward to having them part of our family”, said Joe DeSimone, CEO and founder of Lacrosse Unlimited.
Launched in 1990 by DeSimone and his family, Lacrosse Unlimited now with 43 stores across twelve states.
Photo courtesy Duke Lacrosse
