LaCrosse Footwear, Inc. today announced additions to its management team.
Gary Rebello joined LaCrosse as the vice president of human resources (HR). Mr. Rebello has over 20 years of HR management experience, most recently as vice president of HR for Mentor Graphics, which has over 3,800 employees in North America, Asia and Europe.
Erron Sorensen joined LaCrosse as the director of marketing. Mr. Sorensen has over 10 years of marketing management experience, including over 7 years with Dr. Martens, where Mr. Sorensen was instrumental in helping that footwear company expand into the Work and Safety market.
Dave Strouse joined LaCrosse as the vice president of product development, apparel & accessories. Mr. Strouse has over 20 years of experience in the developing, sourcing, and marketing apparel, most recently as vice president of product development and sourcing for Gander Mountain.
Aaron Atkinson joined LaCrosse as the corporate controller. Mr. Atkinson has over 14 years of experience in accounting and financial management, including 5 years as Accounting Director for Nike Inc., a global leader in footwear, where he directed Nike's USA Accounting Operations, including its on-going implementation of Sarbanes Oxley. He began his career at Deloitte & Touche, LLP, where he obtained his CPA license.
“We are extremely pleased to have Gary, Erron, Dave, and Aaron join us,” said Joseph P. Schneider, CEO of LaCrosse Footwear. “Their wealth of different business and footwear industry expertise strengthens management team and will help us execute our growth strategy.”
