La Sportiva opened its first retail store in the U.S. in Boulder, CO, on January 2 at 2100 Broadway, featuring climbing and running shoes, ski touring gear, and apparel.
“We are not just opening a store here; we are creating a hub for the outdoor community,” said Jonathan Lantz, president of La Sportiva North America. “Boulder is renowned for its amazing access to climbing, trail running and backcountry skiing. This store is designed to be a gathering place for mountain athletes, where the local community can come together to share their passion, experiences and knowledge about the sports they love.”
The Boulder store is reportedly part of La Sportiva’s global brick-and-mortar strategy that “aims to further integrate the brand into mountain towns worldwide.” The U.S. store adds to LaSportiva’s global retail presence of 12 stores found in climbing and mountaineering towns in Europe.
La Sportiva has had a presence in the front range of Colorado since 1990, with Boulder serving as the brand’s second hub outside of the company’s headquarters in Ziano di Fiemme in the Italian Dolomites. The North American arm of the company started in Colorado as a distributor and has since deepened its relationship with the family-owned Italian brand.
“As we expand into the U.S. market, we want to draw a throughline back to our history in the Dolomites and connect with communities that share our passion for the outdoors,” said Lorenzo Delladio, president and CEO of La Sportiva. “Boulder has a rich history in the outdoor space, and its populace shares our views on the importance of environmental responsibility. We believe this is the perfect location for us to connect with our customers on a deeper level. Our goal with this store is not just to sell product but to give something back to this wonderful city that has given so much to our brand over the years.”
Image courtesy La Sportiva
