La Sportiva named Laura Nilo as the companys marketing manager. As marketing manager, Nilo will be responsible for La Sportiva branding and marketing. She takes over the position from Jonathan Lantz, now La Sportivas president.
“Laura has a strong background in marketing and grassroots promotions support,” said Lantz. “Were excited to have her join the La Sportiva family.”
Nilo previously worked as the outreach manager for the Leave No Trace Center for Outdoor Ethics in Boulder, Colo. While at Leave No Trace, she managed the ambassador traveling trainer program, and planned and promoted as many as 500 grassroots events per year. Additionally, Nilo managed the Grant Giving and Scholarship program for Leave No Trace, which grants educational materials and education awards to individuals and community organizations.
When not working, Nilo can be found running the local trails or working her way up the hills on her mountain bike.
