Vibram highlighted L.L. Bean and Ugg as notable Fall 2017 adopters of Vibram Arctic Grip, its state-of-the-art sole technology.
“Our intention with Vibram Arctic Grip is to push the bounds of sole technology on icy surfaces,” stated Michael Gionfriddo, president and CEO of Vibram USA. “After a successful launch last year, interest in Vibram Arctic Grip has dramatically risen in only one season. For Fall 2017, Vibram Arctic Grip will continue to be well represented by Wolverine Worldwide brands and be complemented by some of the most advanced footwear technologies and brands in the world.”
Six Wolverine Worldwide brands served as exclusive Vibram Arctic Grip launch partners in 2016. For 2017, Wolverine brands will introduce several new styles from its Arctic Grip collection, highlighted by five new styles from Merrell including its specially designed Thermo Adventure winter boot as an REI Co-Op exclusive, spanning a range of shoes from lifestyle to technical.
For its second season, seven new partners will incorporate Vibram Arctic Grip in more than 20 styles, including three from L.L. Bean and more than ten styles from Ugg. Other brands to use Vibram Arctic Grip this fall will include: Dakota, Denver Hayes, Muck Boots, Royer and Windriver.
Photo courtesy Ugg
