Outdoor retailer L.L.Bean on Wednesday announced the opening date of October 18 for its new retail store in Hadley, MA.

The store is the latest addition to Mountain Farms, a premier open air shopping and dining destination, and will feature L.L.Bean’s active and casual apparel, outerwear, footwear, and gear for outdoor enthusiasts. The store will employ approximately 50 staff members.

L.L.Bean Outdoor Discovery Programs will host free programming year round, from in-store product demonstrations, map and compass clinics, and guest speakers, to hiking and biking outings and community service activities.

“We’re delighted to bring L.L.Bean to Pioneer Valley to help locals, visitors, and students alike take advantage of the outstanding outdoor opportunities in western Massachusetts,” said Greg Elder, retail vice president at L.L.Bean. “Our new store will be a showcase for great outdoor products and a resource for anyone looking to get outdoors.”