Kokatat is offering paddlers the opportunity to deisgn their very own custom Gore-Tex dry suit online and then order it through their local dealer via the launch of a new online tool.
Affectionately referred to as Gizmo, the online tool lets customers easily design and personalize their own custom, made-to-order Gore-Tex dry suit.
With our factory in Arcata we have the unique ability to build and test all our dry suits one at a time, said Jeff Turner, Kokatat sales and design manager. Our custom suit pod, comprised of sewing, sealing and inspection technicians is prepared to respond immediately to a new custom order.
Each customized Gore-Tex dry suit will be individually constructed in Kokatats Arcata, CA facility to the consumers specifications of colors, features and sizing. Once an order is placed through a Kokatat retailer the custom suit, made to Kokatats exacting standards, will be ready for shipment in three to four weeks.
For a long time weve offered custom dry suits, but with Gizmo were putting the design right into the hands of paddlers around the world, added Turner.
Kokatat is offering customization of three of the most popular dry suits in the industry: its Gore-Tex Expedition, Meridian and Front Entry dry suits. Once the suit model is selected, visitors are taken through a detailed step-by-step measuring process to ensure proper sizing with the ability to lengthen or shorten as required.
The final step of the program lets customers mix and match from over a dozen different colors and add custom features including pockets, hoods and reflective tape to complete their one-of-a-kind dry suit.
To complete a design customers must create a Kokatat.com account so designs can be saved for future review or to order from an authorized Kokatat retailer. Once a design is completed and saved, an email is sent to the customer with a unique reference number and a copy of all the design details. Once their design is finalized customers can contact their Kokatat dealer on their own or find one from the company’s online directory and email them the order with a PDF attachment showing their design. Kokatat will then deliver the suit either direct to the customer or the dealer depending on the dealer’s instructions.
While primarily targeted to consumers looking for a one-of-a-kind dry suit, the simple measurement application will also be useful for Kokatat dealers to quickly identify the best size for their in-store customers.
