Kohl’s., Inc. announced the list of the 400 stores that will be adding Sephora at Kohl’s shops this year. The addition of 400 stores brings the Sephora at Kohl’s location total to 600 and puts the partnership on track to meet its 850 store goal by 2023.
“We’re thrilled to be bringing Sephora at Kohl’s closer to millions more of our customers nationwide through this 400 store expansion,” said Doug Howe, Kohl’s chief merchandising officer. “The quick and vast rollout of Sephora at Kohl’s is a testament to how much we believe in this partnership and making prestige beauty more accessible to people everywhere. We’re excited to grow and bring this elevated beauty experience to more of Kohl’s existing and new customers this year.”
Introduced in fall 2021, Sephora at Kohl’s features a 2,500-square-foot shop that mimics the look and feel of a freestanding Sephora. Sephora-trained beauty advisors offer personalized consultations and assistance with finding products, while testing and discovery zones offer a rotating assortment of emerging or trending products.
With Sephora at Kohl’s positioned prominently at the front of the store, the in-store shops provide an opportunity to optimize Kohl’s store space and expand categories that are most important, including active, casual and beauty.
In addition to expanding to 400 more stores, Sephora at Kohl’s is also adding six beauty brands to its assortment this spring: Murad, Clarins, Jack Black, Living Proof, Versace, and Voluspa.
“Since our partnership with Kohl’s began, we’ve always had the intention to keep the Sephora at Kohl’s beauty assortment as relevant and similar to our freestanding Sephora stores as possible. We want every customer who comes to Sephora at Kohl’s to be able to discover new brands and find their favorites, just like they do at our other Sephora stores,” said Artemis Patrick, Sephora’s executive vice president and global chief merchandising officer. “The additions of these new brands to Sephora at Kohl’s demonstrate how we are continuing to bolster the assortment to bring the best experience to all of our new and existing customers.”
