Killer Instinct, a leading manufacturer of performance crossbows and crossbow accessories, announced Summit Outdoor Sales to represent the brand in key territories with independent retailers. Summit will be responsible for sales and service in Midwest, Northeast, TALO and Southeast regions.

Frankenmuth, MI— Killer Instinct®, a leading manufacturer of performance crossbows and crossbow accessories, is proud to announce Summit Outdoor Sales to represent the brand in key territories with independent retailers. Summit will be responsible for sales and service in Midwest, Northeast, TALO and Southeast regions.

“We are excited to partner with Summit Outdoor Sales who bring years of professional sales and marketing experience in the crossbow and archery categories,” said Jason Fuller, Chief Operating Officer of MSCKI. “We continue to see solid growth in the crossbow market and welcome the added expertise and enthusiasm Summit Outdoors offers.”

“Summit Outdoor Sales is extremely excited about partnering with Killer Instinct Crossbows. We feel that the product line is a natural extension of our independent dealer focus and a great fit for our growing company. We pride ourselves in partnering with a limited number of quality, first class manufacturers and Killer Instinct falls right in line with that philosophy,” says Alex Cole of Summit Outdoor Sales.

Summit Outdoor sales represent TX, LA, OK, GA, AL, MS, FL, MI, OH, PA, NJ, MN, ND, SD, NE, IA, WI, IL, IN, KY, TN, AR, KS, MO, CT, VT, RI, MA and ME.