Kids Foot Locker debuted its newest commercial titled, “Dreams,” which breaks as part of its national “It Must Be February” marketing campaign.
The 30-second spot opens with Paul and his son, Lil' Chris, waiting for their car at valet when they are approached by a fan. Conversation ensues about fulfilling childhood dreams. Paul confirms that his childhood dreams did indeed come true, as father and son drive away in a fire truck.
The spot can be seen here.
“The Pauls are part of the Kids Foot Locker family and we are very proud to have Chris and Lil' Chris with us again for 'Dreams,'” said Stacy Cunningham, Executive Vice President of Marketing for Kids Foot Locker. “The 'Dreams' spot showcases the importance of reaching for the stars, and there is no better person to share this message with kids than hero athlete Chris Paul.”
“It's been really fun to work with my son on another Kids Foot Locker commercial,” said Chris Paul. “Whether it's becoming an NBA player or a firefighter, ambition is essential to success and I'm glad I can share that message.”
The spot launches during a key season for Kids Foot Locker retail stores, when everything from the newest, most innovative sneakers, apparel and accessories become available to complete this season's best looks.
The spot Paul's fourth with Kids Foot Locker was created by worldwide agency BBDO.
