Kevin Bailey has been appointed president of Vans – Americas, effective
June 1st. In his new role, Bailey, who formerly was VP of Retail for
Vans, is responsible for Vans global brand strategy, including product
development worldwide.
Bailey brings more than 20 years of sales, merchandising and retail operations experience to the role, including more than 5 years at Vans between 2002 and 2007 as Vice President of Retail, where he spearheaded Vans' initiative to upgrade its own store environment by showcasing product and superior visual merchandising.
Prior to Vans, Bailey held various leadership positions with American Eagle, Nike and Golfsmith. Most recently, he was Executive Vice President of Global Sales and Operations at Lucky Brand, a division of Liz Claiborne.
“Kevin has a deep understanding of the Vans brand, VF's culture and the action sports market sector,” said
Stephen Murray, President, VF
Action Sports –
. “His track record of developing retail strategies in line with overall brand positioning and building successful management teams focused on consistent global execution makes him ideal to lead the continuing growth of the Vans business.”
“I'm excited to return to a brand I care very deeply about, that has a strong connection to board sports and youth culture, and is so well managed,” said Bailey. “Vans' heritage is invaluable and we will continue a 'brand first' approach as we manage our growth in the future.”
