KEEN Inc. has named Winter Wildlands Alliance as a Hybrid.Care partner. WWA is the first and only national nonprofit organization promoting and preserving winter wildlands and quality human-powered snowsports experiences on public lands. Specifically, KEEN will focus on the organization's SnowSchool Program, which introduces more than 35,000 elementary school students to their winter environments and the fun of snowshoeing each year, via cash funding for school sites and by supplying winter insulated footwear to keep kids comfortable in the outdoors.
“KEEN considers the outdoors to be anyplace without a ceiling. The solitude and beauty of the wilderness in the wintertime is especially revered by our employees and our community of customers that long to connect to the outdoors,” said Linda Tom, Cause Manager of KEEN. “That's why we are pleased to support the work of Winter Wildlands Alliance through our Hybrid.Care corporate giving program.”
Mark Menlove of Winter Wildlands Alliance, adds, “We are dedicated to ensuring a safe, quiet and tranquil experience for every winter wildlands adventurer, now and always. We are grateful for the support of KEEN Hybrid.Care to further our mission to defend the solitude offered by the precious snowscapes found on our public lands.”
Formed in February 2000 and based in Boise, ID, Winter Wildlands Alliance (WWA) works on behalf of snowshoers, skiers, snowboarders, winter hikers, and other outdoor adventurers, addressing national issues that impact winter wildlands.
The organization believes winter wildland adventurers and future generations should have sizable areas of public land on which to experience the natural sights, sounds, and winter beauty of public lands free of motorized vehicles. The organization advocates to protect backcountry wildlife habitat from the negative impacts of motorized intrusion such as snowmobiles.
