KEEN Inc.has launched its HybridLife Community. The addition
to their website (www.keenfootwear.com) includes innovative online social
networking features and a blog that allow KEEN fans to share stories and ideas,
be inspired, and create meaningful connections.

 

“Over the past five years, consumers from around the
world have shared inspirational stories on how they’re living outwardly and
balancing what is important in their lives,” says Bobbie Parisi, Vice President
of Marketing. “We created the KEEN HybridLife Community to bring together in
one place these individuals and organizations in the hope that others will be
as inspired as we are. We believe that when people connect and share their
ideas around creativity, the outdoors, and social or environmental causes,
positive change happens.”

 

As members of the HybridLife Community, KEEN fans can talk
about their passions, upload photos, add links to social or environmental
organizations they care about, and add links to their own blogs as well other
social networks, including Facebook, Myspace, Twitter, Flickr, YouTube and
LinkedIn.

 

Other key features include:

 

HOW I LIVE A HYBRIDLIFE: Community members are encouraged to
chat about how they are living a HybridLife by using innovation and creativity
to make positive changes, how they engage in the outdoors and what they are
doing to care for the environment or social causes.

 

TELL THE WORLD: This feature allows Community members to
type in short answers to a simple question posed by KEEN. The question to the
community will change periodically with the first question being: “Where have
your KEEN shoes taken you? Each new entry feeds into a real-time scroll of
answers and contributes to the Community’s pulse.

 

HOW I CREATE, PLAY AND CARE

Members can tell how they create, play and care by choosing
words or “tags” provided by the community or add their own. With these words,
each profile grows their own “tag cloud” that represents their interests. The
bigger the word appears in the tag cloud, the more people have chosen it from the
Community. Members can click on the tags, allowing them to connect over
combinations of shared interests with others in the Community.

 

ME AND MY KEENS

Inspired by activity in the social media space where
countless people have taken pictures of their feet in KEEN shoes, this feature
allows members to upload photos of themselves in their KEEN shoes, add
captions, and even tag which specific KEEN products are in each photo.