Kästle USA has hired Steven Poulin, a winter sports industry veteran, as its new president and CEO. The company said the strategic hire is timed with the company’s accelerated growth and introduction of new categories.
Poulin reportedly has over 15 years of senior management experience, including a decade of strategic development and plan execution within the ski industry, most recently as CEO at Swix Sport USA. Under Poulin’s leadership, Swix reportedly experienced record-breaking revenue and profitability results while doubling its annual growth year-over-year.
“Steven is the right strategic leader for Kästle USA,” said Tomas Nemec, executive chairman of the Board of Kästle USA. “Steven’s extensive ski industry background and business development skills will help Kästle strengthen the brand’s importance through strategic alliances and partnerships”.
“I am very excited to be part of the Kästle family,” remarked Poulin. “Kästle is an amazing legacy brand with world-class products and a strong foundation to build upon; this gives us a unique position to carve out our niche and grow this premium brand.
“As a company, we plan to emphasize greater strategic planning and, as a brand, we intend to continue to focus on strategic development and entry into new markets and product categories; this will offer up new growth opportunities for us and our retailers,” he added.
Poulin started on September 1, 2024, and is based out of Portsmouth, NH.
Kästle, the Austrian ski brand was founded in 1924
Image courtesy Kästle
