Genfoot America, the parent of the Kamik outdoor footwear brand,entered into an agreement with AKU Italia, srl. to distribute AKU trekking and outdoor footwear in Canada & North America.
Genfoot has set up a separate division within its existing infrastructure and will immediately begin channeling AKU sales and marketing efforts throughout North America.
“We plan to hire a Sr. Manager to focus on the AKU brand and to ensure appropriate resources are dedicated to helps us achieve our growth strategies in North America.” said Richard Cook, President of Genfoot Inc. “We will quickly integrate all of AKU’s sales and operational requirements into Genfoot’s existing framework. Our short term goal is to re-introduce AKU brand and quickly establish the AKU product through specialty outdoor retailers in the North American Market.”
AKU North America will initially carry inventory on key models in warehouses in Quebec and Vermont. There will be an immediate soft launch of the AKU brand using existing global inventory for Spring 2010; a full North American brand launch is scheduled for Spring 2011.
