K2 Sports has donated $35,000 in premium sporting goods including jackets, sleeping bags, water bottles, backpacks and more to disadvantaged youth attending the 2010 Vancouver Winter Games.
The children will be part of a mentorship program by The Foundation for Global Sports Development (GSD), which is bringing 50 at-risk kids from the Boys & Girls Clubs of San Francisco to the 2010 Vancouver Olympic Games free of charge. The program is designed to promote sportsmanship, fair play and ethics among these children who would otherwise never have access to the games.
K2’s in-kind donation will mean a better experience for these kids as they make life-changing discoveries, memories and relationships.
“We’re about passion in sports,” said K2 Sports President Robert Marcovitch, “and the innovation that comes with it. So we’re pleased to help these kids find their own passions through Global Sports and make the 2010 Vancouver Olympic Games the best experience possible.”
Global Sports Executive Board Member Steven Ungerleider, Ph.D., added: “We’re overwhelmed by the generosity of K2 Sports and Robert Marcovitch.”
K2 Sports is a member of the Jarden Corporation family of brands. K2 Skis, K2 Snowboards, K2 In-Line Skates, Ride Snowboards, Atlas Snow-Shoe Madshus, Karhu, Line Skis, Full Tilt, Morrow, 5150, Powder Ridge, Little Bear and Tubbs operate out of Seattle, while Zoot and Adio are based in Southern California.
The Foundation for Global Sports Development is a 501(c)3 organization that develops and provides support for programs that promote sportsmanship, education, fair play and ethics among the world’s youth.
CESEP is a strategic alliance between Foundation for Global Sports Development, United Nations/UNESCO, Sport Information Research Center (SIRC) and other drug-free sports agencies that enlists students and teachers in the fight against the use of performance enhancing drugs and illegal substances that destroy the essence of ethical play.