K2 Skis welcomed Andrew Tiner to the company as new retail marketing specialist.
With more than 10 years of experience in sales, product and marketing, Tiner’s new role will be focused on K2’s retailers, creating and executing marketing and sales promotions for both brick-and-mortar and online retailers and working closely with the sales team.
Growing up ski racing in New England, Tiner eventually moved into freeskiing. He began working in ski and bike specialty shops to help put himself through college and support his skiing lifestyle, and earned a BS in Marketing at Quinnipiac University. He also spent a year skiing the French Alps while studying business in Grenoble, France.
Tiner’s first industry job was working for Scott Sports as marketing coordinator for winter sport and bicycle in the Northeast. For the last three years, Tiner stationed himself in Utah, where he worked with Amer Sports’ Atomic and Salomon with a focus on regional sales, marketing and promotions in the West. Now residing in the Pacific Northwest for the first time, Tiner is “stoked to be living where the mountains meet the ocean” and is looking forward to helping K2 lead the U.S. market.
“We are really excited to have Andrew join the crew,” stated Hunter Waldron, K2 global brand director. “With his experience and contacts, he has hit the ground running and immediately lifted our ability to support retailers and sell through our products.”
Photo courtesy K2 Skis
