K-Swiss Inc. said Russian tennis beauty Anna Kournikova has become the brand's new spokesperson. Kournikova will appear in two television spots, the first beginning in March, illustrating the brand's performance product, as well as, its trendsetting style. She will also promote the brand in print ads appearing in fashion and lifestyle magazines.
In addition, Kournikova will make personal appearances for the brand and wear K-Swiss tennis sneakers and apparel for all of her team and charity tennis appearances.
The Westlake Village, CA-footwear vendor said Kournikova ties into into the brands tennis heritage. The commercials will demonstrate that with athleticism, grace, confidence and K-Swiss you can overcome all obstacles and reach your final goal.
“I'm looking forward to working with K-Swiss, and am proud to be involved with a classic tennis brand, known for its performance, elegance and style,” said Kournikova.
Jennifer Weiderman, V.P. of Marketing for K-Swiss, noted, “Having an individual of Anna's profile represent K-Swiss will serve as a huge asset for the brand. Her mix of athleticism and style will help us to reach out to consumers 13-30, while bringing the brand back to its tennis heritage.”
