Kohls Department Stores announced that Juicy Couture is now available at Kohls stores nationwide and Kohls.com/JuicyCouture.
“Customers across the country will be excited by the newness they find at Kohls this fall,” said Kevin Mansell, Kohl’s chairman, chief executive officer and president. “Amazing product is a fundamental pillar of our new Greatness Agenda and the proven casual luxury brand Juicy Couture will offer customers a fun, new fashion and home option in addition to Kohls existing portfolio of powerful and well-recognized brands.”
The cross-category collection includes misses and girls 7-16 apparel, jewelry, handbags, accessories, watches, footwear, bedding and fragrances. Retailing under $100 for fashion and accessories to under $400 for bedding and watches, Juicy Couture delivers confident, relaxed and feminine style at incredible savings.
Known for their world-class brand partnerships, loyal customers and incredible value, Kohls was the perfect choice to create an exclusive lifestyle collection that captures the LA style and attitude of the Juicy Couture brand, said Jamie Salter, chairman and chief executive officer, Authentic Brands Group, LLC. The partnership provides women across America, who love to have fun with fashion, access to the casual chic brand.
Kohls is supporting the launch of Juicy Couture with a robust marketing campaign that includes an exciting new partnership with Refinery29. For the first time, Kohls is engaging the influential and popular online lifestyle destination to partner with key trend-setting bloggers and to host celebratory events. There will also be comprehensive print, broadcast and digital advertising and social initiatives.
