Gatorade’s 1991 “Be Like Mike” campaign tapped into the personal aspirations of viewers and inspired them to pursue their own greatness through Michael Jordan’s on-court drive.
Now, 26 years later, Gatorade and Jordan Brand are coming together to celebrate what “Be Like Mike” has come to represent today. What was originally meant as a challenge to be like the greatest of all time now means being your greatest at all times.
The “Like Mike” apparel collection is available now at select retailers. The Air Jordan VI and XXXII low release December 16.
Photos courtesy Nike
