Jordan Brand opened its first World of Flight concept store in Milan, Italy. In a statement, the company described the store as “the future of Jordan retail.”
Measuring roughly 3900 square feet, the retail space sells apparel and footwear across men, women, and kids, as well as customizable product, digital pickup and Nike member-only events.
“Opening Jordan World of Flight represents a truly exciting milestone for Jordan Brand,” said Craig Williams, president, Jordan Brand. “With World of Flight, we unveil a destination centered on our heritage and basketball culture. This new retail experience positions us to continue our growth journey as a brand and deepen our connection with our consumers.”
Photo courtesy Jordan Brand
