Johnson Health Tech (JHT) has appointed Matteo Corrada as the Taiwan-based company’s senior director of HQ sales for the home international market. In this role, Corrada will lead the sales efforts for all international home business expansions, including the BowFlex, Schwinn, and Horizon brands.
“It’s an honor to join an organization with the heritage, reputation and global footprint of Johnson Health Tech,” Corrada said. “With the acquisition of the BowFlex and Schwinn brands, JHT is poised for significant growth in the international consumer segment, and I’m excited to lead this effort.”
The appointment follows JHT’s April acquisition of the BowFlex and Schwinn brands after the bankruptcy of the company, formerly Nautilus, Inc. Corrada most recently worked at BowFlex, where he has led the international sales team for the past decade, rebuilding the channel as senior director of international sales.
Corrada, an Italian native, reportedly studied sports rehab in Cologne, Germany. JHT said he began his 25-year tenure in the fitness industry in the commercial segment, working with Technogym Switzerland, Panatta and Air Machine Switzerland. He then reportedly transitioned to the home use segment, working with Tunturi.
“We’re pleased that Matteo is joining our team to further develop our retail footprint in the international market,” said Jason Lo, CEO of Johnson Health Tech. “His diverse experience in the fitness industry, coupled with his extensive knowledge of the BowFlex and Schwinn brands, pair well with our existing subsidiary infrastructure to position JHT for growth in the consumer market.”
Corrada resides in Amsterdam with his family and is fluent in Italian, English and German, with some proficiency in French and Spanish.
Johnson Health Tech, Inc., a global fitness equipment manufacturer, owns the following fitness and wellness brands: Matrix, Vision, Horizon, BowFlex, Schwinn, Fujiiryoki, and Johnson Fitness & Wellness. It claims to be the “world’s leading specialty fitness retailer with more than 460 retail locations worldwide.”
Image courtesy Bowflex
