“We are excited to welcome Jockey to the Pac-12 family,” said Steve Tseng, Pac-12 Networks executive vice president of integrated sales. “Jockey is an iconic American brand, and we look forward to working with them in support of our Pac-12 student-athletes and athletics programs.”
“The opportunity to become the official apparel partner of the Pac-12 Conference and Networks is a very unique opportunity to showcase Jockey as an innovative premium apparel brand,” said Mark Fedyk, president and COO, Jockey. “The Pac-12 Conference and Networks is a great fit for Jockey from the highly engaged alumni and student base to the prestigious schools and institutional values. The ‘Conference of Champions’ is in for a whole lot of comfort!”
As part of the new partnership, Jockey will serve as an official partner of all Pac-12 championship events, beginning with this year’s women’s and men’s basketball tournaments. The multi-year agreement makes Jockey the exclusive apparel partner for the Pac-12 broadcast team and analysts, provides arena and in-stadium exposure, includes linear media integrations, and offers fan engagement opportunities.
Logo courtesy Jockey/Pac-12