Canada Goose announced a multi-year partnership with the National Basketball Association (NBA) that makes Canada Goose the Outerwear Partner of the NBA All-Stars.

In support of the partnership and timed to the NBA’s annual All-Star celebration, Canada Goose will develop an exclusive design collaboration each year for players and fans. This year’s design partner is Los Angeles-based streetwear brand, Rhude.

“Canada Goose has been a coveted brand across the influential arenas of film, entertainment and sports for decades. This multiyear partnership is a significant milestone for Canada Goose and the NBA, and our inaugural design partner, Rhude, known for a culturally impactful approach to design, is the perfect tipoff partner,” said Dani Reiss, president and CEO, Canada Goose. “While this year looks different, we are proud to celebrate the players who have always supported us.”

“We are excited that Canada Goose will be recognizing the players and their accomplishments with their All-Star collections in the years ahead,” said Salvatore LaRocca, NBA president, global partnerships. “Canada Goose will bring its legacy of style and innovation to the league’s global celebration of the game.”

“The NBA merges cultures, socioeconomics and brings people around the world together in the name of sport. Canada Goose is an innovative lifestyle brand, redefining the category. It was a no-brainer to partner with these two iconic brands,” said Rhuigi VillaseƱor, Founder, Rhude. “This collaboration honors the heritage of both the NBA and Canada Goose and is a tribute to the athletes that already covet the brand.”

Photo courtesy Canada Goose