Jockey International, Inc. launched its new television spot featuring pro quarterback, Heisman trophy winner Tim Tebow for its Staycool underwear collection.
The commercial opens with Tebow walking down a city sidewalk on a sweltering day. As he walks, cooling imagery appears on Tebow's shirt to illustrate how the technologically-advanced Jockey staycool collection keeps Tim cool on even the hottest days. The spot is scheduled to air on April 4, and will run through August on national cable, DRTV and DISH/DirecTV networks including, ESPN, E!, CNN, Spike, Discovery and more. The ad was created by Arcade Creative Group and directed and produced by Motion Theory.
“The commercial is part of a larger integrated campaign to support Jockey Staycool, and reinforce our commitment to offering cutting-edge products to our customers,” said Jockey Chief Marketing Officer Dustin Cohn. “Tim Tebow's passion for innovation both on and off the field aligns completely with the Jockey Staycool brand.”
Jockey Staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.
The new product line features Outlast technology.
