Hennes & Mauritz plans to collaborate with British accessory brand Jimmy Choo on its next designer collection. The famed shoemaker will launch the collection in 200 H&M stores on Nov. 14, including shoes and bags as well as a women's clothing line to match them. Jimmy Choo will also provide a men's collection of shoes, bags and accessories.
“We adore Jimmy Choo's shoes and bags,” H&M's Creative Designer Margareta van den Bosch said, adding it was the first time the company has collaborated with an accessory brand. “I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around,” she said.
Jimmy Choo co-founder and President Tamara Mellon said the brand would bring H&M “a sophisticated, fashion forward, accessible and glamorous collection.”
“We are privileged to be among the fashion greats who have been affiliated with H&M so far,” she said.
H&M has previously collaborated on collections with both pop icons and designers, including Madonna, Kylie Minogue, Stella McCartney, Karl Lagerfeld, Roberto Cavalli, Viktor & Rolf and Matthew Williamson.