Jetset Pilates officially opened the doors of its first New York City studio in SoHo.
Located at 355 W Broadway, the studio is open with plans to host a grand opening event on October 20.
“Opening in SoHo is not just a geographic expansion—it’s a defining moment for Jetset as we bring our unique approach to Pilates to the epicenter of global trends in fashion, fitness, and culture,” said Tamara Galinsky, founder and brand president of Jetset Pilates. “We are thrilled to introduce Jetset’s transformative fitness experience to New York’s dynamic clientele, further solidifying our brand’s position in the luxury wellness space.”
With over 70 studios in development and an expanding presence across the U.S. and Australia, Jetset’s entrance into New York is part of a larger planned expansion across several states. Having already secured four development deals in the New York and Northern New Jersey areas, the franchisee is focused on opening more than 10 studios in the region, with locations in Gramercy and Boerum Hill coming soon. Future expansion will target Long Island and Connecticut.
“New York represents an unparalleled opportunity for Jetset to establish a foothold in one of the most competitive fitness markets,” said Bert Albertse, CEO of Jetset Pilates. “Our SoHo opening demonstrates the scalability and appeal of our business model, making it an exciting time for prospective franchise owners to join our community. As we expand in this region and beyond, we are focused on partnering with passionate entrepreneurs who share our vision for delivering accessible, high-quality Pilates experiences in prime locations.”
Photo courtesy Jetset Pilates
