Johnson OUtdoors Inc. has closed on the purchase of Jetboil, Inc., the world's top brand of outdoor cooking systems.
Jetboil, founded by cousins and co-inventors Perry Dowst and Dwight Aspinwall, emerged on the camping scene in 2004 with the launch of the award-winning Personal Cooking System (PCS) powered by proprietary FluxRing technology. The PCS ultra-efficient, lightweight design integrated a one liter pot, wind protected burner and heat exchanger into a single, push-button start unit that cut fuel use and cooking times in half compared to other canister stoves. Since then, Jetboil has broadened its technology and product offering to become the category leader in outdoor cooking systems and redefine consumer expectations for convenience, safety and ease-of-use.
“Jetboil is a perfect fit with Johnson Outdoors – a premier brand known for pioneering innovation, outstanding quality and customer service excellence which brings exciting new technology and dimension to our camping and hiking product offering. While we share many of the same consumers and customers, both Johnson Outdoors and Jetboil have unique channel and geographic strength and expertise to further expand distribution and fuel growth in all brands — Eureka!, Silva and Jetboil. I am particularly excited by the opportunity to deepen and broaden our collective presence in the Specialty class of trade – the preferred channel for our targeted outdoor enthusiasts – where Jetboil is well-known, well-respected and strong,” said Helen Johnson-Leipold, chairman and CEO, Johnson Outdoors.
“I am pleased that Jetboil will enter its next chapter of growth within the Johnson Outdoors family of strong brands and heritage within the outdoor industry. I am personally gratified with what the Jetboil brand and team have accomplished over the past eight years, and look for significant new milestones to come with the benefit of Johnson Outdoors' strong organizational foundation,” said Jetboil co-founder and CEO, Perry Dowst, who will transition to the role of senior advisor, supporting strategic R&D and new products.
Jetboil will become part of the Johnson Outdoor's Outdoor Gear business unit, which makes and markets the iconic Eureka! and Silva brands, and continue to operate from its facility in Manchester, NH.