Groupe Lafuma said South Korea’s E.Land's discussions regarding a possible acquisition of the French company, which owns the Oxbow action sports, Millet and Lafuma outdoor and La Chameau equestrian lifestyle brands, have ended.

In a brief statement, Lafuma said, “The very preliminary discussions held with E-Land following its expression of interest did not reveal sufficient synergies to achieve a step change in Lafuma's development strategy, notably on the international front, and in its capital. Lafuma will continue to focus on implementing its plan of positioning the group on the Outdoor Sports market, a strategy reflected in the successful Le Chameau sale in October, and on developing group subsidiaries and partnerships in Asia and in China.”

Lafuma in September confirmed that talks with E-Land were taking place. Based in Seoul, E.Land is one of the largest retailers in South Korea and has significant presence in fashion retailing in mainland China.