With various projects to promote the young generation, ispo has long been offering young companies from the sports equipment sector the best opportunity to get started in international business. At the same time, the sector is introduced to new products, innovative ideas and creative marketing concepts. So the organisers of ispo are again doing some active youth promotion work in the interest of the sector and are extending their offer as part of the coming ispo winter 07.
New at ispo winter 07 is the “WarmUp” project, which introduces young brands from the fitness segment. Just like the initiatives that are already established, fitness_ispo too supports the newcomers in their participation at the fair with regard to booth space, booth building, and communications.
The “Greenhouse” project, which already takes place for the fourth time as part of outdoor_ispo next winter, is an initiative for the promotion of new outdoor brands and is already an essential element of ispo.
For several years, “board_ispo seed bed” has been giving selected streetwear brands with connections to board sport the opportunity to present their collections together in a relaxed and creative environment. As part of ispo winter 07 too, international brands will offer an interesting source of information for the specialised trade. In addition, the “Rider-Owned Brands” area of board_ispo will again present the brands of professional snowboarders.
One newcomers promotion project that has been running most successfully for many years is ispo BrandNew. In the BrandNew Village set up especially for the purpose, this start-up competition for young enterpreneurs again presents many exciting product innovations, creative ideas and marketing concepts to the international specialised trade.
