ISPO Munich, the largest trade show for the active outdoor industry, and Joor, the B2B wholesale platform, announced a long-term partnership to enhance and extend digital selling opportunities to ISPO brands.
Starting in 2023, Joor, also a data analytics company with “8,600 brands and 350,000 retailers on its platform,” will offer its services to exhibitors and retailers at ISPO Munich. ISPO and Joor will also expand their offerings and tailor the selling experience for ISPO clients in the sports, outdoor and lifestyle sectors. Details will be presented during the ISPO Munich trade show from November 28-30, 2023.
“In its role as an ecosystem for the sports industry, the ISPO Group seeks strategic partnerships in relevant areas to generate added value for our customers. We thoroughly analyzed the market in the field of digitally extending physical trade shows and, with JOOR, we found someone who will bring significant business value to our community while providing the network, expertise, and necessary technology to align our two platforms even more seamlessly for ISPO customers,” said Lena Haushofer, exhibition director of ISPO Munich and OutDoor by ISPO
“Our primary goal is always to develop relevant products and services for ISPO customers. The partnership with JOOR, in particular, allows our customers to intensify their relationships with retailers after the trade show and simplify the ordering process. They can enter into new retail relationships and generate numerous additional touchpoints with retailers,” continued Haushofer.
Photo courtesy Joor
