PowerBar has partnered with Ironman to launch a unique online destination for triathletes. The site will provide the latest nutrition information as well as interactive tools to help train for their event. As the official nutrition partner for Ironman, PowerBar supports the “4th Pillar” of Ironman – Nutrition – in addition to Swim, Bike and Run.
PowerBar invites athletes to visit IronmanPower.com to utilize the 29-week Ironman training and nutrition guide. There is also a RouteFinder that allows users to map training routes that match the elevation and challenge of their upcoming race course. The site also provides widgets so users can share their progress with others on favorite social networking sites like iAmTri.com, MySpace and facebook.
