Ipanema signed on as the official footwear sponsor of Mercedes-Benz Fashion Week Swim in Miami Beach, FL for the next three years (2013, 2014, 2015.)
The sponsorship marks the beginning of the relationship between Ipanema and Mercedes-Benz Fashion Week Swim and is an exciting step for the brand to take after just two years in the U.S. market.
John Linnehan , Ipanema’s National Manager of Sales and Merchandising, said, “This sponsorship represents our commitment to delivering the best in fashionable and sophisticated sandals to the American market.”
From July 18th-22nd, 2013, Ipanema will host a poolside cabana and sponsor a selection of designer runway shows during Mercedes-Benz Fashion Week Swim. As the Official Footwear Sponsor, Ipanema will have high visibility poolside, backstage and front of house throughout the event. Ipanema’s cabana will showcase their newest styles from the 2014 collection for the first time as well as a limited edition flip flop designed especially for Mercedes-Benz Fashion Week Swim.
Closer to the event, Ipanema will release further details on the brand’s presence at Mercedes-Benz Fashion Week Swim 2014.
