International Case Co (ICC), official importer of Negrini Cases of Italy, has signed Jim Ferry and Associates to represent the Negrini brand in the 13 western states. The Ferry sales staff will manage sales at all levels from dealer and specialty retailers to major buying groups, internet retailers and box stores.
“We are very pleased to engage the Ferry group to represent ICC and the Negrini brand. They are fully versed in sales and positioning of premier brands and understand the special role Negrini plays as a leader in fine gun cases,” says ICC President, Stephen Lamboy.
Jim Ferry and Associates will enable ICC to present the Negrini brand as the Negrini to retailers at all levels in the Western US, where shooting and hunting popularity are at all time highs. In those states, hunters and shooters often travel with their firearms long distances and need a secure and protective case for those trips.
“The Negrini brand cases incorporate superior technology and fine Italian design, creating an exciting new category in the case market. Negrini is a perfect fit for our growth strategy with other premium brands” says Jim Ferry, president of Jim Ferry and Associates.
