UK-based Inov-8 opened its first showroom in Annecy, France. “The showroom will be a basecamp for all customers, media contacts, friends, and family living within the heart of the French Alps,” said Manu Fedon, Inov-8 sales manager for France.
“I am also excited to be working more closely with the rest of the European team to provide a business hub that further supports continued growth across the whole region. We look forward to welcoming everyone to our new surroundings and sharing in person our exciting new innovations across footwear, apparel and equipment,” continued Fedon.
First announced at the beginning of 2022, France officially became a direct market for Inov-8 in Autumn/Winter 2022. Before that, a distribution partner conducted business for the brand in the country, most recently by Ricochet.
Direct markets for Inov-8 include the UK, U.S., Germany, Austria, Scandinavia, and France.
