Inov-8 named Christian Triquet as interim executive of its Canadian branch extension of the North American subsidiary.
Triquet has 30 years of experience in the sporting goods industry, with strong knowledge of the outdoor performance footwear segment. His most recent role as president of Merrell in Canada, has demonstrated his ability to build great brand reputation in this sector. Prior to this, he acted as sales marketing – GM with Merrell – Karhu Cross Country, and earlier on in his career was Canadian sales marketing manager with Fischer Ski – Leki – Tecnica. In total Triquet will bring to the Inov-8 brand close to 24 years of knowledge and expertise in the performance footwear category.
“With his combination of product development knowledge, brand development skills, sales and operational expertise, we are delighted to have Christian join our team and launch this important initiative in Canada” said Ian Bailey, CEO of Inov-8.
“Inov-8 is a great fit in my opinion,” said Triquet. “It’s rare to find a company with such a rich core heritage from trail, and such huge growth potential. In our industry, it all starts with product; Inov-8 makes the best performance trail running product in the marketplace, as its product withstands Ultra Running distance expectations and performs in the toughest of conditions. I am happy to join this team of innovators as an interim executive and to help Inov-8 penetrate the Canadian marketplace. The opportunity to leverage my skills and experience to support the growth of this brand is appealing to me. I am very excited to help grow a company rooted in product excellence for the trail and running market and am convinced that with the support of Descente’s Ski Apparel notoriety in the Canada, we will have an opportunity to solidify our relationship with the core market leaders.”
Bailey added, “We’re thrilled to have Christian coming on board at such a pivotal time for Inov-8. We are confident that under Christian’s leadership, Inov-8’s market presence and growth will be quickly accelerate in Canada.”
In 2015, the ski apparel brand Descente took an 80 percent stake in Inov-8 with objectives to grow the brand rapidly in a very competitive and on-trend market.
Photo courtesy Inov-8
