Inov-8 has hired Brendan Murray as its new U.S. sales and marketing manager.
In his new role, Murray will lead Inov-8’s U.S. sales and marketing teams. Some of his key responsibilities will include improving brand awareness across the full range of running and fitness communities, while building greater consumer engagement with the brand. He will also help drive Inov-8’s retail business with specialty run and outdoor accounts. Murray will report directly to Jim Howard, Inov-8’s U.S. general manager.
“I am very excited about being part of the Inov-8 team and working together with Jim again,” said Murray. “It’s great to be part of a brand that clearly reflects an especially strong focus on the trail and fitness consumer. What excites me most about the brand is their authenticity and unwavering passion and commitment in making the best-performing shoes and apparel for the trail and fitness consumers.”
