Infinit Nutrition has been named the official hydration sponsor of the 2018 Interbike OutDoor Demo for the second year in a row. This year, the two-day event will be held at the Northstar California Resort on Sunday, September 16, and Monday, September 17, in the run-up to the 2018 Interbike International Bike Expo at the expo’s new home in Reno-Tahoe.
OutDoor Demo is an interactive bike demo event for retailers, which gives dealers the opportunity to ride and test the latest models and technology. This year’s beautiful new venue, located in Truckee, CA, is known for its epic downhill riding and rolling paved roads and is just a 35-mile drive from the expo in Reno.
“We are looking forward to being the official hydration sponsor of the largest annual gathering of the Bicycle Industry in North America again this year. Infinit is the market’s only all-in-one, isotonic sports fuel. Everything you need to “go far” is right in our drink, and retailers love the simplicity of the message. Our partnership with OutDoor Demo gives dealers the opportunity to put our product to the test and experience first-hand the clear differences between our premium hydration products versus the competition,” said Michael Folan, founder and CEO of Infinit Nutrition.
Infinit will be providing on-course hydration for the entire OutDoor Demo. The OutDoor Demo starts at 1 p.m. Pacific Time on Sunday, September 16, and concludes Monday at 6 p.m.
