Imperial Headwear, reported by Golf Datatech as the No.1 headwear brand on and off-course in the retail golf channel, has hired Andrew Blatnik’s as vice president of Peter Millar Licensing.

“Imperial is excited to welcome Andrew to the team,” said David Shaffer, senior vice president of sales at Imperial. “His extensive experience in growing revenue and strategic planning in the green grass sector will be invaluable as he leads the Peter Millar business.”

Blatnik comes to Imperial from Oak Hill Country Club, where he served as the PGA director of retail operations. His previous experience also includes roles at Pinehurst Resort & Country Club and Wannamoisett Country Club. 

Blatnik holds dual Bachelor’s degrees in Hospitality/PGA Golf Management and Finance from Florida State University and is a member of the Professional Golf Association of America and the Association of Golf Merchandisers.

Blatnik is relocating to Scottsdale, AZ, for the role.

Images couresy Imperial Headwear