Igloo Products Corp. renewed its partnership with FLW, the world’s largest tournament-fishing organization. Terms of the agreement were not disclosed.
“Igloo stands for the very best quality in its category and FLW is proud to continue our partnership with this iconic brand,” says Trisha Blake, FLW president of marketing.
The Igloo brand of coolers will be promoted across all of FLW’s platforms, including its tournaments and Expos, website, FLW Bass Fishing magazine, social media outlets and the “FLW” television show on NBC Sports Network, WFN and the Pursuit Channel. “FLW” is broadcast in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
“FLW is the premier tournament-fishing organization worldwide,” notes Candi Whitsel, Igloo vice president of marketing and product. “Igloo is excited to continue our sponsorship of an organization that provides unparalleled fishing resources and entertainment to so many of our customers.”
The company enters its fifth year as a sponsor of FLW.
