Igloo Products Corp., based in Katy, TX, has been recognized as the top Houston Manufacturing Marketer by the American Marketing Association’s Houston Chapter. The 40 Best of Category winners were determined by a vote of AMA Houston members combined with votes from a panel of local marketing and business leaders and educators. This is the third consecutive year Igloo Corp. has been recognized.
“The Igloo marketing team built the 2009 strategy around consumers preference for staying close to home due to the tough economic climate,” explains Michelle Stone, Senior Brand Manager, Igloo Corp. “With more families taking daycations and staycations, it was the perfect opportunity to use grass roots activities and social media to promote the Igloo brand and keep it top of mind with our cooler users. Activities including a fall tailgating promotion, the launch of the Igloo Facebook page, and regional cooler repair clinics all contributed to our success. The company is honored to be recognized as one of Houston’s top marketers for these achievements.”
As winner in its category, Igloo Products Corp. competed against 39 other category winners in AMA Houston’s Marketer of the Year program. A panel of marketing leaders from outside the Houston area reviewed information submitted by category winners to select the 2009 Marketer of the Year for Houston, which was announced at the March 15, 2010 event at the Alley Theatre.
