Igloo and The Grateful Dead, in partnership with Warner Music Artist Services, released a special-edition collection of Playmate Classic coolers, Daytripper Backpacks and 16-ounce Stainless Steel Can Tumblers featuring one of two designs from The Grateful Dead’s album covers.
“…By expanding our offering from a range of Playmates to new backpacks and reusable drinkware, we’re excited to now have something for every Grateful Dead fan,” said Brian Garofalow, CMO, Igloo.
The lastest drop expands on its existing partnership with The Grateful Dead. In April 2020, a limited-edition Igloo Playmate cooler was released with 100 percent of proceeds donated to the CDC Foundation Coronavirus Response Fund.
For more product information, go here.
