Ideal Feet, a maker and retailer of pain-relief products  focusing on the feet, back and knees, has selected Dallas-based TrizCom as its public relations agency.

“We’re looking forward to working with Ideal Feet,” says Jo Trizila, founder and president of TrizCom. “I’m honored to represent a company that has helped so many people overcome foot and back pain. Not only are they a client, but I’m one of their customers as well. With my Ideal Feet inserts, I can wear heels all day long without any pain whatsoever.”

Founded in 2001 and headquartered in Oklahoma City, Okla., Ideal Feet is a footcare expert and national retailer of custom-fit support products with 4 Arch Technology™ that help people improve their balance and reduce foot, leg and back pain. Ideal Feet has 12 locations in six states: Arkansas, Kentucky, Kansas, Oklahoma, New Mexico and Texas. All stores are open Monday through Saturday from 10 a.m. until 6 p.m. Ideal Feet products also are available online at

“There are 26 bones, 33 joints and four arches in the human foot, and when your body changes – like when you lose or gain weight – they change too. Drug-store or custom-molded products aren’t designed to support all four arches, and they don’t change with you. Ideal Feet products are designed to support all four arches, and we offer free, unlimited adjustments for life. So no matter how your body changes, you’ll always have support,” explains Aaron Compton, Ideal Feet founder and CEO.

The Ideal Feet sales team is comprised of pedorthic coaches who are trained in foot health and custom-fit products that are designed to reduce foot, leg and back pain.

“Ideal Feet products are designed to help align the four arches in your feet and move the bones and joints into their ideal position. This enables your body to be better balanced and supported, even when you’re on your feet all day,” notes Amber Minton, marketing manager of Ideal Feet.