There are only 65 spots still available at the first European Outdoor Summit, which will take place in Stockholm from 16-18 October. Hosted by the Scandinavian Outdoor Group (SOG), the summit will feature speakers, workshops and networking events.
The summit has already secured an impressive line up of keynote speakers, including: Sally McCoy, CEO of Camelbak; Mats Georgson, CEO of Georgson & Co, and a lecturer and professor on strategic brand management at Stockholm University; Stefan Herzog, CEO of leading European retailer Sport Scheck; Frank Hugelmeyer, president and CEO of the U.S.-based Outdoor Industry Association; Bernhard Kiehl, who leads the sustainability program of the fabrics division at W.L. Gore & Associates; Angela Owen, senior vice president of marketing at REI; and Larry Pluimer, founder and CEO of Indigitous Consulting. As the architect of Amazon.com’s outdoor recreation storefront, Larry will share his knowledge of the future of online retailing strategies.