There are only 65 spots still available at the first European Outdoor Summit, which will take place in Stockholm from 16-18 October. Hosted by the Scandinavian Outdoor Group (SOG), the summit will  feature speakers, workshops and networking events.

The summit has already secured an impressive line up of keynote speakers, including: Sally McCoy, CEO of Camelbak; Mats Georgson, CEO of Georgson & Co, and a lecturer and professor on strategic brand management at Stockholm University; Stefan Herzog, CEO of leading European retailer Sport Scheck; Frank Hugelmeyer, president and CEO of the U.S.-based Outdoor Industry Association; Bernhard Kiehl, who leads the sustainability program of the fabrics division at W.L. Gore & Associates; Angela Owen, senior vice president of marketing at REI; and Larry Pluimer, founder and CEO of Indigitous Consulting. As the architect of’s outdoor recreation storefront, Larry will share his knowledge of the future of online retailing strategies.


The event promises content that should appeal to delegates from every part of the outdoor industry. The full summit programme and list of speakers can be found at, where you can also register to attend.

One of the main sessions during the summit will be led by international consulting and research company Kairos Future, presenting a new and unique global study, analysing the trends, challenges and opportunities that will shape the outdoor market of the future. That study is in progress now and you can play a part in it by completing the survey that can be accessed at here. Everyone who participates in the survey will receive a summary of the results, and will be able to claim a 50% discount when purchasing the complete final report (€500, compared to the full price of €1000).