Icebug Hires U.S. Manager

Icebug, the footwear brand based in Göteborg, Sweden, hired Gary Richter to head up its U.S. operations.

Richter has more than 25 years of experience in the North American
footwear market, including sales roles at Merrell and Garmont.

“We feel that Gary’s understanding and ability to relate to
sell-through challenges at the retail forefront, and ultimately
end-consumer issues, are key skills for a brand like Icebug.”,
commented David Ekelund, CEO of Icebug AB. Richter will immediately
begin groundwork for a more focused strategy for the brand, which
produces outdoor, running, heavy duty winter and casual footwear.