Iacon, Inc., a retail store division of Oakley, Inc., announced that it will be introducing a new retail concept, Sunglass Club, which will focus on high-quality outlet retail opportunities with two stores planned to open in 2004.
The store concept is expected to complement the company's existing group of full price sunglass retail stores and and will focus on the sale of discontinued, previous season and full-price in season merchandise from multiple brands to outlet mall consumers. Sunglass Club will be specific to the outlet malls or value-oriented locations where Iacon currently has no presence.
The first store will be located at “The Walk” in Atlantic City, New Jersey, a dynamic urban retail and entertainment project, featuring nationally recognized factory outlet retailers, interactive entertainment and restaurants in a 320,000 sq. ft. complex. The second store will be located at the Miromar Outlets in Estero, Florida, an outdoor mall featuring more than 100 top designer and brand name manufacturers' outlets.
