Hyperice, the recovery company known for its sports massage devices, announced a multiyear partnership to become the Official Recovery Technology Partner of the NBA.
Hyperice will provide NBA players with access to the custom-designed Hyperbox featuring a Hypervolt device, the company’s quietest hand-held percussive massager.
“The NBA is one of the most forward-thinking organizations in the world, and we are proud to be named its Official Recovery Technology Partner,” said Jim Huether, CEO of Hyperice. “We share a common vision: to prioritize player health and optimize performance. Now, for the first time ever, NBA athletes will have real-time access to cutting-edge recovery technology courtside. This partnership elevates the in-game experience and raises the wellness and recovery bar for sports leagues and organizations worldwide.”
In March 2020, Hyperice acquired NormaTec, known for its pneumatic compression systems, allowed Hyperice to offer comprehensive recovery technology and wellness solutions to all athletes including NBA players.
“Our partnership with Hyperice furthers our commitment to optimizing player performance and recovery through innovative technology,” said Dan Rossomondo, NBA senior vice president, media and business development. “We are grateful to have the opportunity to team up with Hyperice as the NBA season restarts and offer the benefits of Hypervolt devices to players while they recover courtside.”
Hyperice’s athlete roster includes six-time NBA All-Star Blake Griffin of the Detroit Pistons, Naomi Osaka, Juju Smith-Schuster and Colleen Quigley.
“Since the beginning of Hyperice, we have collaborated with NBA players and training staffs to develop technologies that would empower players to improve their performance and longevity,” said Anthony Katz, founder and president of Hyperice. “This partnership shows our continued commitment to advancing the game for future generations.”
Photo courtesy Hyperice
